云联天下首页 |  登陆 |  注册 |  密码找回 |  关于我们 | 加入收藏 
首页技术资料网站建设→7 Reasons Why Web Apps Fail 【字号: 】 【背景色 杏仁黄 秋叶褐 胭脂红 芥末绿 天蓝 雪青 灰 银河白(默认色)

7 Reasons Why Web Apps Fail

网址来源:http://www.kehui.net发布时间: 2006-12-07 00:00:16
URL: http://bokardo.com/archives/7-reasons-why-web-apps-fail/


7 Reasons Why Web Apps Fail


Update: 7 More Reasons Why Web Apps Fail


I’m not one to believe that we’re in a Bubble 2.0 or anything like that (aren’t we always bubbular?), but here are a few ideas about why some of the web apps out there fail.



  1. Focus on social instead of personal.
    Following up on my Del.icio.us Lesson post, this is a critical reason why web apps fail. Many apps focus on being the new social killer-app when, in general, people don’t have time to worry about what other people are doing, and will only use software that benefits them personally at every step. You could call this selfishness or laziness, but I would call it optimization. For example, we simply don’t have time to tag things for tagging sake. Instead, we might tag things if we think that it will help us in the future, but adding tags to an app does not a solution make.

  2. They solve too many problems, or try to.
    This is when the buzzwords rear their ugly head. If you’ve got a list of problems you’re solving with an application, it stands to reason that you can’t solve any one of them fully. Instead of trying to solve more than one, focus like gangbusters on one problem and really nail it. If you think about the successful web apps out there right now that have garnered impressive mindshare, it should be easy to line up the one problem (or activity) they really get right. Flickr: photos. Del.icio.us: bookmarks. Facebook: college. Myspace: identity. Gmail: email. Plaxo: contacts. Tailrank: news. Etc…

  3. They’re about making someone other than the user happy.
    So much focus is on aggregation right now that it is easy to overlook the happiness of users. Many services, such as Technorati Tags or Google Sitemaps, exist solely to make the aggregators happy, and not the user themselves. They sell themselves on incentives that sound like what a movie agent might say to an aspiring actor: “We’ll make you famous, kid. You’ll get found!”. First of all, this is all talk directed at the developer, who is not the user. That’s a huge tip-off right there. Second of all, if the aggregators had their way everyone would be using these formats, which simply dilutes the value for everyone else and only serves to lock the site into some weird relationship with the aggregator. This is not how it should be. That’s why I stopped using those two services ages ago. Instead, focus on adding features that make the user happy, and when that happens everyone else can be happy, too.

  4. They sell it the wrong way.
    Web apps are not about Ajax, tags, Web 2.0, SOA, REST, or any other technology. Why do so many startups and web pundits focus on these terms when talking about a product? To get a better frame of reference, talk about how your app empowers users to improve their life. Think about how the long-term successful companies sell their stuff. They relate it to some bigger idea. So, for example, Nike has always embraced the hero archetype. They might talk about how great their foam arch is, but that’s always secondary to how buying their shoes makes you a hero. Their commercials are often amateur runners out running in the rain. How cool is that? Way cooler than double-density shock foam. A good example of this in web apps is the messaging from 37signals. They’re not selling software, they’re selling rebellion.

  5. Not in it for the long haul.
    If you build it, they will not come. There is too much competition right now, so another wiki-type application isn’t going to set the world on fire. I can’t tell you how many stories I’ve heard about web apps that became successful only after they adapted to their user base over time (short periods of time, but over time nonetheless). Their initial effort didn’t work, or was too similar to another one, but they were in it for the long haul and they adapted to what their users wanted. Flickr is a great example of this. Flickr started out as a game called Game Neverending. That didn’t work, but their second attempt did. Many web app makers would never make it to the point of seeing the light (or admitting the failure).

  6. They show too much of what’s going on, and get gamed.
    One of the big promises of aggregating the wisdom of crowds is building systems that use the input from huge user populations to come up with value. However, as people get used to how the wisdom is aggregated, they figure out how it all works, and the more public the mechanism for aggregation, the easier it is to figure out. That’s why gaming is such an issue with Digg. The voting on Digg is public, so you can see which items have the most votes before you submit your vote yourself. This goes against one of the principles of the Wisdom of Crowds, which states that in order to successfully harness it, each member of the crowd needs to be making an independent vote.

  7. They don’t have an underlying business strategy of improving people’s lives.
    Most business strategy is about making money. However, this is a short term goal. If you focus only on ways to make money, then you’ll make decisions that in the short term seem good for the balance sheet but in the long term actually work against it. Take the case of LLBean. Where everyone else is trying to get away from call centers and move all of their customer interaction to a web site, LLBean actually allows you to talk to a human being almost instantaneously. Their phone number is easily found on their web site/app. This probably does cost them a lot more than if they had some contact forms or an instant chat room, but it sure does make it quick and easy to give them money. My sister worked at LLBean for a time, and I was always impressed by the way that they empowered her to handle customers. It probably cost them money in the short term, but people remember when you make their lives easier, not harder. Many companies, unfortunately, see the Web as a way to reduce direct communication with customers, when in reality it should cause an increase in communication if you’re successful.


Update: 7 More Reasons Why Web Apps Fail








coofucoo 

相关新闻
v 7 More Reasons Why Web Apps Fail 2006-12-07 00:00:16
v 2006-5-20 SQL 外链接操作小结 inner join & left join & right join 2006-12-07 00:00:16
v The future of OO Javascript 2006-12-07 00:00:16
v The future of OO Javascript 2006-12-07 00:00:16
v 我在网站搞建设 2016-02-23 22:23:26
v 做网站就是平地起高楼 2016-02-23 23:07:16
  最新新闻
智慧家居
智慧家居颠覆传统智能家居
智慧云谷让智能家居变成有智慧的
智慧云谷引领智慧家居新生活
科技改变生活 智慧云谷智慧家居系
智慧家居领航者,智慧云谷助你玩
智能家居如何赢得市场美誉度?
智慧云谷智慧家居:创业者有无限
WiFi智能家居你还在用?这样的智
互联网+助推智能家居产业
智慧云谷为您打造真正的智能家居
智能家居产业需要的不是单品,而
新家如何选择开关?智慧云谷iWis
智能传感器-世界首款“智”为你的
智慧云谷开关智能安防智能空气质
智能开关品牌,如何选择智能开关
秋季干燥,智慧家居温湿度传感器
传感器助力智慧家居 感知爱家
iWiscloud智能触摸开关缔造家居装

  最新帖子
 ※这么冷清  [gabc111]
 ※植树节,智慧云谷为您  [于文强]
 ※智慧云谷智慧家居,国  [于文强]
 ※好消息,智慧云谷新风  [于文强]
 ※新家如何选择开关?智  [于文强]
 ※智慧云谷|2016广州国际  [于文强]
 ※手机APP操作有问题  [ssy11407]
 ※智慧云谷智慧家居将在  [cici]
 ※上传下载  [cici]
 ※下载智慧家居  [apple2008]
 ※秋季干燥,智慧家居温  [apple2008]
 ※智慧家居紧扣热点 安全  [apple2008]
 ※办公大楼如何智慧化管  [apple2008]
 ※智慧云谷工业自控的优  [apple2008]
 ※传感器助力智慧家居 感  [apple2008]
 ※智能开关品牌,如何选  [apple2008]
 ※智慧云谷开关智能安防  [apple2008]
 ※没有专业人员,如何安  [apple2008]
 ※烟台智慧云谷董事长任  [apple2008]
 ※互联网+助推智能家居产  [apple2008]
钯碳回收 硝酸银回收 银浆回收 银焊条回收 回收银浆 氯化钯回收 氯化钯回收 氧化钯回收 回收硝酸钯 钯水回收价格 海绵钯回收 钯炭回收价格 回收镀金板 深圳钯碳回收 镇江氯化钯回收 杭州钯浆回收 银浆回收多少钱 回收钯碳公司 硝酸银的价格 那里有回收金 氯化钯回收价格 江苏擦银布回收 硝酸银价格 德州钯粉回收 银铜回收 回收钯粉 回收铂碳催化剂 佛山钯碳回收 金盐回收价格 海绵钯回收 钯碳高价回收 钯回收价格 钯炭回收